As the United States is an increasingly visually oriented society, it is important to think about the rhetoric of display, “rhetorical analysis focused on visual or representational” rhetoric, in terms of how much our advanced technology in today’s day and age is actually rhetorical.
            Although some could argue that Facebook has caused demise in writing ability, I actually think it helps increase skills. For example, when we make a status on Facebook, half our purpose for posting it is to express our thoughts or feelings, but the other purpose is to get comments from your Facebook friends. By how many people like or comment your status, you can, in a rhetorical sense, get to know your audience by having an understanding of what your friends see as important and pay attention to, and what they don’t care about at all. A learning process is instilled within this action because next time we post a status or something on Facebook, we can re-word things or choose what we decide to post based on what we think our Facebook audience (friends) can relate to. An important aspect of rhetoric is gaining the attention from your audience by understanding them. By experimenting with and exploring what kind of reactions your friends give to different types of posts, this rhetorical goal of knowing your audience and how to best effectively speak to them can be achieved.
            Another rhetorical based application on the Internet is Klout. Klout is an application or website that measures your social influence. It provides you with a full list of your interactions based on things like Facebook, Twitter, Instagram, Linked in, Google+ and YouTube. You can see how each interaction impacts your Klout score, or overall influence. For example, Klout can show you a Facebook conversation you had and tell you how many people you “engaged” in a comment. 
Recently, when applying for a communications based internship, the application asked for my Klout Score. Measuring our rhetorical influence is of high value in today’s world and can even help you land a job.
            More generally speaking, even the structure of websites can be found to be rhetorical. For example, Facebook tracks its users and then puts up advertisements on the home page that are based on previous clicks or websites the user has visited. These advertisements can become very distracting and are structured to keep our attention from staying on one thing for too long. This is easily comparable to a rhetor trying to get to know their audience and then using that knowledge to get their attention.  In addition, the way we structure blog websites center around the rhetorical aspect of the need to be an effective speaker. When making this blog, Professor McCamley had the class read a blog post about how to be a “pro blogger”. Examples include structuring your blog in ways to pull the reader in, having a logical arrangement, and having the post be both persuasive and credible. All of these tips relate directly to rhetorical principles of logos, ethos, and audience.
            Visual based technology is rhetorical in both is structure and its usage. It is because of these technological advances that have allowed people to become more aware of their influence upon others, and use it for their advantage. In addition, it helps us increase our rhetorical knowledge by providing us with media-based ways to see the effect our method of communication is having on the people around us. 


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